Apple is poised to make a significant impact on the foldable smartphone market with the anticipated launch of its first foldable iPhone. This move is expected to revitalize a sector that has recently experienced a slowdown. Although global shipments of foldable smartphones fell by 8% in the first half of 2026, industry analysts predict a strong rebound in the latter half of the year. Market research forecasts suggest that shipments could reach approximately 23 million units by the end of the year, with continued growth into 2027.
Analysts are optimistic about Apple’s potential to capture a significant share of the foldable market shortly after its debut. According to Smart Analytics Global, Apple could secure 25% of global foldable shipments by the close of 2026, with this share potentially increasing to around 41% by 2027. Despite this promising outlook, the initial release is likely to face supply challenges due to the complexities involved in manufacturing foldable devices. Additionally, the expected price tag of over $2,000 may restrict early demand and could lead Apple to introduce the device in select markets initially before a broader rollout.
Industry experts, including those from IDC, believe Apple’s entry into the foldable space could transform it into one of the fastest-expanding segments of the smartphone industry. IDC projects that by 2027, Apple could ship over 17 million foldable iPhones, securing around 40% of the global market share. The overall foldable smartphone market is projected to grow to 22.9 million units in 2026, a 12.6% increase, with further growth to about 27 million units in 2027, marking an 18% rise.
The potential launch of Apple’s foldable iPhone might also shake up the competitive dynamics within the industry, posing a challenge to established manufacturers such as Samsung, Huawei, Vivo, and Xiaomi. Reports indicate that Apple’s initial foldable device could feature a 5.5-inch cover screen and a 7.8-inch primary foldable display, along with Touch ID, a cutting-edge A20 Pro chip utilizing a 2-nanometer process, and dual 48-megapixel cameras.
If Apple successfully navigates the manufacturing hurdles and addresses the high pricing concerns, its entry into the foldable market could provide a substantial boost to the category, quickly establishing the tech giant as a formidable competitor. The company’s involvement in the foldable segment is anticipated to not only drive growth but also potentially redefine the landscape of the smartphone industry.