The summer blockbuster season has a new frontrunner, and its credentials are already historic. Spider-Man: Brand New Day’s trailer crossed one billion views within four days of its March 17 release, becoming the first movie trailer in history to achieve this. Tom Holland’s fourth MCU Spider-Man film has captured the imagination of global audiences at an unprecedented scale.
Brand New Day continues from where No Way Home left off, with Peter Parker navigating a world that has no memory of him. Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, the film is part of Phase Six of the MCU. The trailer positions it as a deeply personal story — a hero’s journey through loss, solitude, and eventual renewal.
According to WaveMetrix, the trailer crossed 1.1 billion views by Tuesday, just days after its initial release. The first-day viewership of 718.6 million shattered Deadpool & Wolverine’s Super Bowl record of 365 million and No Way Home’s 355.5 million. GTA VI’s entertainment record of 475 million views in a day was also surpassed, cementing Brand New Day as the most watched trailer of all time.
For the film industry, the timing of this milestone is particularly significant. Brand New Day is set to release on July 31, placing it squarely in the heart of the summer blockbuster season. With trailer metrics already at an all-time high, the film is positioned to be a dominant commercial force in theatres. Analysts who track trailer views as indicators of box office performance are projecting extraordinary opening weekend numbers.
The film features Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. It will release in India across six languages in all premium formats. No Way Home earned $1.9 billion globally, and Brand New Day is already shaping up to be the highlight of the 2025 summer season.